The format of this project will be a 2D/3D hand drawn animation. I will most likely develop the characters and scene on paper. I will storyboard the narrative then use various programs to add motion. The video will be designed to appeal to a large audience and is meant to be shared via social networking. The format is somewhat difficult to describe, so I have started posting links to animations with similar styles to what I hope to achieve. This includes duration, content, animation style, etc.
I like the characters in this animation. The simplicity of how they are drawn leaves more room for other aspects of the narrative. It seems to be a good balance between simplicity while still having enough detail to show the necessary emotions and reactions. I want to focus on the meaning and message of the video rather then getting caught up in too much details. In this sense, the characters will represent the idea of ‘everyman’.
This style of animation is somewhat like what I want in my own. I like the mix of 2D animation in a 3D space. I also think that the camera movements are nice. If I can achieve a similar look in my own style, the cinematography will definitely strengthen the message as it will draw the audience in. For example, the reason the recent ‘Kony’ video was so popular was because of its unique cinematography that captured the audiences attention from the get-go.
The video will then be posted online and promoted. The idea is to bring the video into a social network as to gain as much attention as possible. The more people who see the video the more people will start asking questions about how the power and authority is distributed amongst the college campus. In the end, we want students to understand that they can take their education into their own hands and really get the most out of their time at the university.